No trip to Bangalore can be complete without a visit to the Mavalli Tiffin Room (MTR). You don't have to go to Bangalore anymore. The delicious eats will now be available at the MTR outlet on G N Chetty Road in T Nagar, Chennai.
MTR Foods Ltd, a market leader in the packaged foods business, opened a first-of-its-kind 'Narnma MTR' outlet in Chennai on November 14. The outlet was inaugurated in the presence of key officials from MTR Foods and leading lights of Chennai.
MTR company's CEO and Executive Director J Suresh said 'Namma MTR' is MTR's food parlour-cum-store and serves as a one-stop shop for the entire range of MTR food products. The 'Namma MTR' outlet is a unique amalgamation of three parts: The retail outlet, food court and concept kitchen.
The retail outlet stores the entire range of MTR products. It has a food court where the menu comprises of exciting, innovative snack items, that are hygienic and nutritious. These items include the Dosa Wrap, a dosa with all the accompaniments that people can eat on the go, Suresh pointed out.
Other examples of the innovative snacks are the Paneer and Mushroom Wrap, Funda Vada (a self-contained vada with a tasty filling), low-fat snacks and desserts. And located prominently in the centre of the store, the concept kitchen is unique in its function. Two chefs create dishes with MTR products, offering customers a taste. Consumers are encouraged to try out as many products as they want before purchasing anything. So, if a housewife wants to learn the art of making the perfect rasam, all she needs to do is ask the chef at 'Namma MTR.'
'Namma MTR' is also stocked with complete meal solutions, with which a modem woman can satisfy the most demanding needs of the family from breakfast to dinner. Secure in the knowledge that MTR products will be of top quality, taste and purity, she can choose from a range of MTR's packaged foods in 11 categories - spices, instant mixes, ready-to-eat foods, vermicelli, ready-to-cook gravies, frozen foods, papads, pickles, chips, snacks and ice cream. In the true spirit of MTR's 80-year-old heritage and its commitment to innovation, the decor at the outlet is a blend of the old and new.
Also available at 'Namma MTR' is MTR's latest range - ready-to-eat rice meals. This includes favourites like jeera rice, sambar rice, rasam rice, masala rice, lemon rice, pulao and several other variants. Each product is a meal in itself, capturing the nutrition and taste of Indian cuisine.
All a consumer has to do is dip the packet in boiling water for five minutes, open the pack and sit down to enjoy a delicious, healthy meal. This is a boon for working professionals looking for affordable healthy food options and housewives seeking to add variety to their children's tiffin box. This range is economically priced below Rs 20.
Suresh pointed out that the turnover of the company which was Rs 40 crore three years ago, had touched Rs 103 crore last year and this was expected to further go up to Rs 130 crore by March 2004.
Nearly eight per cent of the turnover came from exports, he said adding that MTR poducts continued to have a good demand abroad.
The Ready-To-Eat Meals would be available from Rs 15 onwards, Suresh said. This concept had been introduced after considerable research and studies. There was a demand for meals of this kind at as low rates as possible. He was sure it would be popular in Chennai.
The market for the Ready Food category, which was in the region of Rs 25 crore now, would touch Rs 300 crore in another three years, he felt.
The Chennai outlet had been given out on franchise. It would be run by Kuppuraj and his son, Srilesh.
MTR Foods Ltd, a market leader in the packaged foods business, opened a first-of-its-kind 'Narnma MTR' outlet in Chennai on November 14. The outlet was inaugurated in the presence of key officials from MTR Foods and leading lights of Chennai.
MTR company's CEO and Executive Director J Suresh said 'Namma MTR' is MTR's food parlour-cum-store and serves as a one-stop shop for the entire range of MTR food products. The 'Namma MTR' outlet is a unique amalgamation of three parts: The retail outlet, food court and concept kitchen.
The retail outlet stores the entire range of MTR products. It has a food court where the menu comprises of exciting, innovative snack items, that are hygienic and nutritious. These items include the Dosa Wrap, a dosa with all the accompaniments that people can eat on the go, Suresh pointed out.
Other examples of the innovative snacks are the Paneer and Mushroom Wrap, Funda Vada (a self-contained vada with a tasty filling), low-fat snacks and desserts. And located prominently in the centre of the store, the concept kitchen is unique in its function. Two chefs create dishes with MTR products, offering customers a taste. Consumers are encouraged to try out as many products as they want before purchasing anything. So, if a housewife wants to learn the art of making the perfect rasam, all she needs to do is ask the chef at 'Namma MTR.'
'Namma MTR' is also stocked with complete meal solutions, with which a modem woman can satisfy the most demanding needs of the family from breakfast to dinner. Secure in the knowledge that MTR products will be of top quality, taste and purity, she can choose from a range of MTR's packaged foods in 11 categories - spices, instant mixes, ready-to-eat foods, vermicelli, ready-to-cook gravies, frozen foods, papads, pickles, chips, snacks and ice cream. In the true spirit of MTR's 80-year-old heritage and its commitment to innovation, the decor at the outlet is a blend of the old and new.
Also available at 'Namma MTR' is MTR's latest range - ready-to-eat rice meals. This includes favourites like jeera rice, sambar rice, rasam rice, masala rice, lemon rice, pulao and several other variants. Each product is a meal in itself, capturing the nutrition and taste of Indian cuisine.
All a consumer has to do is dip the packet in boiling water for five minutes, open the pack and sit down to enjoy a delicious, healthy meal. This is a boon for working professionals looking for affordable healthy food options and housewives seeking to add variety to their children's tiffin box. This range is economically priced below Rs 20.
Suresh pointed out that the turnover of the company which was Rs 40 crore three years ago, had touched Rs 103 crore last year and this was expected to further go up to Rs 130 crore by March 2004.
Nearly eight per cent of the turnover came from exports, he said adding that MTR poducts continued to have a good demand abroad.
The Ready-To-Eat Meals would be available from Rs 15 onwards, Suresh said. This concept had been introduced after considerable research and studies. There was a demand for meals of this kind at as low rates as possible. He was sure it would be popular in Chennai.
The market for the Ready Food category, which was in the region of Rs 25 crore now, would touch Rs 300 crore in another three years, he felt.
The Chennai outlet had been given out on franchise. It would be run by Kuppuraj and his son, Srilesh.
MTR's first outlet outside Bangalore was in Chennai, he said pointing out that Chennai was a huge market and represented a very important segment in the country.
The history of MTR Foods dates back to 1924, when the Maiya family started a small restaurant in Bangalore. In 1951 the restaurant came to be known as the Mavalli Tiffin Room. It was by then famous for the owner's passion for perfection and the superb quality of its south Indian cuisine. The Mavalli Tiffin Room is and will always remain a symbol of pure and perfect south Indian food. The legacy of purity and perfection continues with the MTR ready- to-eat range of rice meals.
3 comments:
Nice post on MTR food mall in Chennai. Chennai is the biggest cultural, economic and educational centre in South India, known as the "Detroit of South Asia". For more details of malls, check malls in Chennai.
Nice blog!!
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